NRA Kids LiveWell program marks three-year anniversary with restaurant, processor partners.
The National Restaurant Association’s Kids LiveWell program is celebrating its three-year anniversary this July. Officials say the voluntary program, which provides a growing selection of healthful children’s menu choices, has grown from 19 to 150 participating restaurant brands, representing more than 42,000 locations nationwide. The initiative includes quick-service and table-service concepts among national companies, regional chains and independent restaurants, as well as theme parks, resorts and museums.
“We are excited to celebrate Kids LiveWell’s third anniversary and the extraordinary progress of the program in that short period of time,” says Dawn Sweeney, NRA president and CEO. “Consumers are eager for healthful options and the success of Kids LiveWell has shown that restaurants and foodservice companies are enthusiastic to provide those nutritious choices. We are proud that the Kids LiveWell program is helping families in every state across the country find healthful options when dining out.”