General Mills takes is popular Progresso brand—known for soups—into the chili category.
This fall will see General Mills, Minneapolis, extend its Progresso line to include chili. Officials say the brand will offer a unique twist on classic chili flavors while it takes time out of preparing homemade chili—which can take hours. By comparison, Progresso Chili can be prepared in just 5 1/2 minutes.
"For those consumers that desire high quality ingredients in their chili, new Progresso Chili comes in two unique flavor variations: Smokehouse Pork and Beef Chili with Beans and Southwest Style White Chicken Chili with Beans," says Jose Garcia-Herron, Progresso marketing manager. "The new pouch packaging and clear bottom format helps maintain the freshness and flavor and allows you to see the ingredients and quality for yourself."