Sixty-two percent of consumers tell Packaged Facts they are "making a point of getting enough protein" from the foods and beverages they consume.
Consumers have turned their attention to protein to boost nutrition in their diets. Protein has been associated with health benefits including weight management and controlling blood sugar, and also boosts satiety, or the feeling of fullness, which can combat overeating.
“Proteins - Classic, Alternative and Exotic Sources: Culinary Trend Tracking Series,” a new report by research firm Packaged Facts, indicates that 62% of consumers agree they are "making a point of getting enough protein" from the foods and beverages they consume.