Best known for its tuna, Chicken of the Sea® is capitalizing on its leadership in salmon with this month’s launch of a new line of Flavored Salmon Pouches specially formulated to offer a healthy, convenient and tasty lunch alternative to traditional midday salads, sandwiches and rice bowls.
Now available at stores nationwide, the three new Chicken of the Sea® Flavored Salmon Pouches represent the industry’s first line of flavored salmon pouches and draw from the company’s pioneering position in pouched salmon.
• Chicken of the Sea® Lemon Pepper Flavored Salmon Pouch: Premium, wild-caught Chicken of the Sea Pink Salmon seasoned with zesty lemon pepper in a 2.5-ounce pouch.
•Chicken of the Sea® Barbecue Flavored Salmon Pouch: Premium wild-caught Chicken of the Sea Pink Salmon mixed with a tangy Barbecue seasoning in a 2.5-ounce pouch.
•Chicken of the Sea® Sweet & Spicy Flavored Salmon Pouch: Premium wild-caught Chicken of the Sea Pink Salmon combined with the perfect combination of sweet and spicy seasonings in a 2.5-ounce pouch.
“As the recognized salmon sales leader, Chicken of the Sea enjoys unrivaled salmon expertise and product history – and it is this experience level that made creation of the industry’s first pouched flavored salmon line possible,” explained Erin Mrozek, Chicken of the Sea director of brand marketing. “While most Americans know us for our tuna, we were the first to introduce skinless and boneless salmon in 1984, and have been strong supporters of the health, convenience, versatility and recipe-development benefits of pouched salmon ever since.”
According to Mrozek, salmon is the country’s third-most consumed seafood and has enjoyed a resurgence on restaurant menus and as an alternative protein source, especially at breakfast. This growth in wild salmon, fueled by a combination of taste and health benefits, including the importance of Omega-3 fatty acids, has led to untapped consumer demand for pouched and canned salmon relative to tuna and other seafood.
“While Flavored Salmon Pouches were created to meet the growing demand for a convenient, alternative protein source, we expect the taste varieties in the new line to encourage new pouched salmon fans by creating compelling new usage occasions,” Mrozek added. “The pouches make it easy to transform routine lunchtime salads, sandwiches and rice bowls into any number of inspired midday creations. The culinary possibilities are endless.”