Krusteaz, makers of premium baking, pancake and waffles mixes, is announcing its partnership with Ferrero's Nutella® hazelnut spread. Bringing the two time-honored brands together in the pancake aisle, the pairing is just in time for National Hot Breakfast Month (February) and International Pancake Tuesday (February 17). Consumers can purchase limited edition Krusteaz Buttermilk Pancake and Krusteaz Belgian Waffle mixes packaged with a 15g packet of Nutella® at major grocery stores, while supplies last.
"We know that many of our customers enjoy Nutella on their pancakes and waffles, so we're thrilled to collaborate with Ferrero on a product that brings the two favorites together," said Andy Heily, Krusteaz SVP Sales & Marketing. "Plus, this classic pairing can be savored any time of day, especially since 91 percent of Americans are eating breakfast for dinner."
Whether spreading Nutella® on pancakes in the morning, or enjoying it with waffles for breakfast for dinner, the options for pairing the two together are endless. For inspiration, Krusteaz and Nutella® have developed several recipes that are sure to #spreadthehappy, including Krusteaz Belgian Waffles with Nutella® Hazelnut Spread, Krusteaz Buttermilk Pancakes with Nutella® Hazelnut Spread, Cinnamon Bread Pudding with Nutella® Hazelnut Spread and Cinnamon Sugar Rollup with Nutella® Hazelnut Spread.
Limited edition Krusteaz Buttermilk Pancake and Krusteaz Belgian Waffle mixes featuring Nutella® hit shelves this month and retail for approximately $2.50 each.