AdvancePierre Foods to Acquire Manufacturing Assets of Better Bakery
The move expands the company's ready-to-eat sandwich platform with premium, handcrafted stuffed sandwiches
AdvancePierre Foods, a supplier of value-added protein and sandwich solutions to foodservice, retail and convenience channels, announced that it will acquire the manufacturing assets of Better Bakery, LLC (“Better Bakery”), a Valencia, Calif.-based manufacturer of premium stuffed sandwiches. Production will be relocated to AdvancePierre’s facility in Caseyville, Ill., a sandwich manufacturing operation the company acquired last month from Landshire, Inc.
“We are eager to incorporate another high growth, strategic acquisition into the AdvancePierre portfolio,” said John Simons, President and CEO of AdvancePierre. “Stuffed handheld sandwiches are the largest category in the frozen sandwich market, and Better Bakery is driving the lion’s share of the growth in this category. Its choice-ingredient, premium-price product portfolio is comprised of sandwiches for all eating occasions, which is pivotal for us as we aggressively grow our leadership position as the nation’s No. 1 provider of sandwiches for lunch, dinner and snacking and look to close the gap between AdvancePierre and the leading breakfast sandwich brand.” Better Bakery produces high quality, stuffed sandwiches and other licensed products including Pretzel Melts, Skinny Melts and Breakfast Melts. It will expand AdvancePierre’s presence in on-trend, clean label products, enabling new distribution and market penetration with premium and natural food customers across its foodservice, retail and convenience channels.
Founded in 2010, Better Bakery has achieved tremendous growth under CEO and co-founder Bryan Freeman. Freeman will continue at AdvancePierre in his new role as Vice President, Premium and Natural Handhelds.
“Bryan will be a great asset to our team, and, together, we’re excited for the growth that lies ahead as we integrate Better Bakery into the AdvancePierre platform,” Simons noted. “The Caseyville manufacturing footprint that we acquired from Landshire last month provides a highly synergistic solution for Better Bakery’s products and provides significant capacity to support future growth. This combination takes advantage of our leveraged buy in meat and cheese proteins, internal slicing capability, central distribution footprint and expansive logistics infrastructure to existing AdvancePierre customers.”