Lauren Swann (LS): Heightened interest in self-care and naturopathic approaches to healthcare, increasing publicity and awareness about eating healthfully for normal maintenance (as well as to manage commonly prevalent health conditions, i.e. hypertension, diabetes, etc.), and a savvier consumer marketplace all provide opportunities.
Kurt Stiles (KS): The awareness by bigger brands that they need to establish a clear customer connection with their products, and how can they bundle specific product benefits to help reinforce this "marketplace glue" will be key to success. Another opportunity is establishing creative ways to get products into consumers' regimens via novel delivery mechanisms (fortified foods) and unit-dose servings.