December 2011/NutraSolutions -- Diet trends come and go, while obesity rates worldwide continue to escalate. Magic bullets for weight loss and maintenance are being put aside, in favor of products offering more traditional health benefits. Extra fiber, low-GI certification and new ingredients, such as alternative protein sources, are answering calls in achieving weight loss naturally. Market categories with the most global new product launches with a weight management positioning tracked by Innova Market Insights for 2010 were tea (11.1%), cereal & energy bars (8.7%), breakfast cereals (7.7%), ready meals (5.3%) and soup (3.3%). The most popular ingredients incorporated for a weight management claim are fiber; L-carnitine; green tea catechins; oligofructose; and chromium--with Garcinia cambogia, CLA, erythritol, EGCG and a branded pine nut oil derived from the nuts of the Korean pine (Pinus koraiensis), used on a much smaller scale.
* Percentage of all products with a weight management positioning.
-- Lu Ann Williams, Innova Market Insights, helpdesk@innovami.com, www.innovadatabase.com
Super Weight Ingredient Super CitriMax® is a natural, hydroxycitric acid (HCA) weight-management ingredient that is GRAS-affirmed and clinically studied to help consumers eat fewer calories and burn more fat. In sensory evaluations, Super CitriMax was shown to have negligible or no effect on aroma, texture, flavor and aftertaste of several beverages. Super CitriMax is highly bioavailable in a wide array of popular food and beverage products, including soda, water, energy beverages, bars, smoothies, soft chews and meal replacement beverages. Super CitriMax is highly stable in different processing conditions, including carbonation, coldfill and high-temperature processes, such as hotfill, UHT, retorting and extrusion. These distinctive product characteristics allow manufacturers to formulate innovative, value-added foods and beverages--and uniquely position them--based on scientific findings and consumer trends. InterHealth Nutraceuticals, Jay Martin, 707-751-2887, jmartin@interhealthusa.com, www.interhealthusa.com
Controlling Carbs Phase 2 Carb Controller™ is the first scientifically studied, proprietary extract of the white bean and the only weight-control ingredient with two separate structure/function claims, says Pharmachem. Phase 2 may reduce the digestion of starches and aid in weight control, when used in conjunction with a sensible diet and exercise program. Studies have also shown it reduces the glycemic index of white bread and may support healthy blood glucose levels. It is a natural, safe and non-stimulant ingredient for use in dietary supplements or functional foods. Pharmachem Laboratories Inc., Mitch Skop, 800-526-0607 (1-201-246-1000 outside the U.S.), sales@ pharmachemlabs.com, www.pharmachemlabs.com