Cheez-It® is making its first ever appearance in the chip aisle by introducing Cheez-It Crunch'd™, its first ever cheesy puff. Made with 100 percent real cheese and a bold new taste, this three-dimensional snack delivers a crunchin' that Cheez-It fans won't stop munchin'.

Crunch'd is offered in two wickedly delicious flavors, including Cheddar Cheese and Hot & Spicy.

"Crunch and a snack made with 100 percent real cheese have always been key to our cheezy devotees, and Cheez-It Crunch'd delivers both," said Mark Miller, director of marketing, salty snacks. "We aimed to provide everything that Cheez-It fans love about the original while ramping up the crunch in a fun new way." Crunch'd is available in grocery and mass retail stores nationwide for a standard retail price of $2.89. Visit Cheez-It.com to learn more.