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Sauces & Marinades

Two New French's Mustard Flavors

Brand also introduces ketchup with no high-fructose corn syrup

May 7, 2015

French's® announced two new mustard flavors and the newest introduction in the ketchup category. Crafted with only simple, quality ingredients, including stone-ground #1 grade mustard seed, French's Classic Yellow Mustard has been a mustard for more than 100 years.

French's continues its century-long dedication to producing quality products by introducing French's Tomato Ketchup with no high-fructose corn syrup and two new mustard variations with exciting, on-trend flavors: French's Sweet Yellow Mustard with a touch of brown sugar and French's Spicy Yellow Mustard with cayenne pepper. Like French's Classic Yellow Mustard, both new mustards are fat-free and gluten-free. French's new ketchup and mustards are available now in stores nationwide.

With clean labels that include only simple ingredients, French's newest creations reflect evolving food trends that embrace more unique tastes and unlock new flavor experiences that pair perfectly with a variety of foods and recipes.

French's Classic Yellow Sweet Mustard

A dash of brown sugar adds a burst of irresistible sweet taste to French's Classic Yellow Mustard. The combination of sweetness and tang is great for roasted vegetables, salads, sauces and marinades. French's new Sweet Yellow Mustard is available in a 14-ounce bottle with an SRP of $1.99.

French's Classic Yellow Spicy Mustard

Classic yellow mustard gets an added kick with the perfect amount of cayenne pepper to create this new variation. It's the perfect addition to tacos, wraps, dips and dressings. French's new Spicy Yellow Mustard is available in a 14-ounce bottle with an SRP of $1.99.

"There are lots of me-toos in the mustard category, but as a leader, consumers rely on French's for the true and natural taste of classic yellow mustard," said Miguel Gonzalez, VP of Marketing at The French's Food Company. "Today, it's all about new flavors, and our real measure of success will be a renewed consumer interest in yellow mustard. Our two new flavors will inspire consumers to use yellow mustard in new and exciting ways."

New and Unexpected: French's Tomato Ketchup

Responding to requests from French's consumers, the new French's Tomato Ketchup is made without high-fructose corn syrup, preservatives, artificial flavors and colors, and gluten. Building on the great flavor of U.S. farm-grown tomatoes, French's Tomato Ketchup uses simple ingredients – without a premium price – so moms and dads can feed their families the very best. French's new Tomato Ketchup is available in 20- and 32-ounce bottles with an SRP of $2.29 and $2.79 respectively and debuts with a "Love It or It's Free" guarantee.

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