Red Gold and Pop! Gourmet Foods Launch New Sriracha Sauce
Consumer demand for hotter, spicier and more flavorful foods continues to grow at an escalating rate
The phenomenal growth of sriracha sauce at grocery and specialty food retailers, as well as on menus of American restaurants, takes another leap forward today. Red Gold has teamed-up with original Huy Fong Sriracha Hot Chili Sauce and Pop! Gourmet Foods, to introduce Sriracha Hot Chili Sauce Ketchup. This breaking announcement was shared at the National Restaurant Show in Chicago this past weekend at a time where restaurant patrons are looking to add the kick of table top Sriracha ketchup, in addition to their regular tomato ketchup.
“The new, specially crafted combination of the original Huy Fong Sriracha Hot Chili Sauce and premium Red Gold® Tomato Ketchup is amazingly delicious and spicy,” says Brian Reichart, President and CEO of Red Gold. “Huy Fong’s intensely flavorful blend of sun-ripened chili peppers and garlic adds the perfect spicy kick to our premium Red Gold Tomato Ketchup. This product is also made with real sugar, real red chilies, and real Huy Fong Sriracha Sauce, giving it the perfect sweetness with a touch of garlic that adds a flavor punch to any dish. This ketchup is the real deal!”
Consumer demand for hotter, spicier and more flavorful foods continues to grow at an escalating rate. The sriracha sauce supermarket retail category is growing at a +20% clip*. According to foodservice research company Datassentials, menu mentions of sriracha sauce have increased 427% in just the past four years and nearly 68% in just the past year. Huy Fong’s Sriracha Hot Chili Sauce is the number one hot chili sauce Brand in America. “I feel so happy that Pop Gourmet is working together with Red Gold on products that bears my rooster logo and uses my original Huy Fong Sriracha Hot Chili Sauce,” says David Tran, Huy Fong founder and CEO. Both companies are American-owned as well as producing all of their products in the USA.
The new Sriracha Ketchup, initially offered in a 20 ounce inverted red plastic squeeze bottle, will be available to both supermarket retailers and restaurant operators in early June. The bottle graphics feature a deep red Huy Fong label with the iconic white rooster and green flip top cap that will be instantly identifiable by customers. Later in 2015, Red Gold will introduce 9-gram portion control packets for use by quick service restaurants and for take-out.