Marketers must thoroughly understand demographic to capture a piece of the nearly $290 billion millennials will spend on CPG products by 2020
There have been endless generalizations made about millennials. They’ve been dubbed the most self-absorbed generation ever. They seemingly reject “traditional” life paths. They’re always tethered to their mobile devices.
IRI says its latest research examines the myths versus realities of millennials and finds not only that there are misconceptions, but also that millennials are in fact much more unique than first meets the eye. To truly grasp this diverse generation, IRI is categorizing millennials into six distinct segments summarized in the infographic “Rise of the Millennials.”