Energy Drinks Market to Grow at 12.69%
Health and wellness drive innovation in the category
Analysts forecast global energy drinks market to grow at a CAGR of 12.69% and 12.11%, in terms of revenue and volume, respectively, over the period 2014 - 2019.
Commenting on the report, an analyst said: "Due to increased concerns over health and wellness among consumers, several vendors in the market are innovating with unique ingredients for use in numerous varieties of natural energy drink. The increase in the launch of new product lines is another trend that is expected to contribute to the growth of this market during the forecast period. Thus, the combined effect of the drivers and trends is expected to contribute to the growth of the global energy drinks market during the forecast period."
According to the report, the vendors in the energy drinks market are increasingly focused on launching innovative marketing campaigns to increase awareness of their brands among consumers. They use innovative marketing strategies to portray the stated benefits of their products to consumers, thereby influencing their purchase decision. Further, the report states that the growth of the global energy drinks market is curtailed by some challenges. One such challenge hindering the growth of the market is stringent government regulations.
The following companies are the key players in the Global Energy Drinks Market: Coca-Cola, Monster Beverages, PepsiCo, Red Bull and Rockstar. Other Prominent Vendors in the market are: AriZona Beverage, Celsius, Crunk Energy Drink, CSC Brands LP, Dark Dog Energy Drink, Dr Pepper Snapple Group, Hector Beverages, Hiball, Hype Energy USA, ID Life, Jaguar Energy Drink, Living Essentials, Mad Croc Brands, MusclePharm, National Beverage, Oceanside Energy Beverages, Otsuka Holdings, Power Drinks, Scheckter's Organic Energy, SK Energy Shots, Suntory Beverages, Unique Beverage, ViSalus, Vital Pharmaceuticals, Vital4U and Xyience Xenergy.
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