Freedonia Group estimates that US energy and sports drinks generate $33.6 billion in annual sales and fuel a market that’s projected to grow at an average rate of 6.4% annually through 2027. This segment was also reviewed by global product tracker Innova Market Insights. In a February 2024 report, Innova said one-third of US consumers purchased energy drinks in the past year, and nearly a quarter purchased sports drinks. In addition, more consumers have increased—rather than decreased—their consumption of these popular drinks.

What are the new products and ingredients driving the energy and sports performance product markets? Listen in as Prepared Foods dives into both the trends and technologies influencing new energy and sports performance foods and beverages.

Webinar attendees will learn about:

• Consumer attitudes influencing sports, energy drink and food sales
• Overall market trends
• New product examples (including functional drinks, bars, gummies and more)
• New sports/performance nutrition research
• New ingredients for pre-workout energy, workout hydration (and focus) and post-workout recovery

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