New Little Debbie Zebra items include Zebra Brownies, Zebra Cake Rolls and Zebra Plus Nutty Bars.

“We want to provide an unmatched experience to the category by combining the exciting visual identity of our Zebra® brand with the classic tastes of Little Debbie® Brownies, Cake Rolls and Nutty Bars®,” said Thomas Mossbeck, Little Debbie Product Manager.

Little Debbie Zebra Cake Rolls are inspired by the taste experience of the classic Zebra Cakes but in a roll format — yellow cake, vanilla creme, white icing and a fudge stripe. Little Debbie Zebra Brownies are our rich, chocolatey brownie with white icing and the familiar Zebra fudge stripe pattern. Little Debbie Zebra Plus Nutty Bars take the classic peanut butter crispy wafer taste of Nutty Bars® and enrobe them in white vanilla icing and give them the telltale fudge Zebra stripes.

“Fittingly, a group of zebras is called a “zeal” or a “dazzle,” which accurately describe how we expect consumers to react to the new Zebra® additions,” said Mossbeck. “The excitement among retailers nationwide is incredible, and we can’t wait to get these new products off and running.”