NatureBox Inc. announced its arrival into 900 Target stores across the country. The move marks a major milestone for the snack brand who, up until this point, has fueled its rapid growth through direct-to-consumer channels. This debut in brick-and-mortar retail further sets NatureBox apart from the sea of box-of-the-month services, as a dynamic retail experience with deep roots both online and off.
The expansion gives consumers more ways to find and enjoy NatureBox snacks, and leverages the company’s commitment to harnessing real-time, consumer data to inform product assortment and innovation.
“We are thrilled to partner with Target to help us make better-for-you snacking even easier for consumers,” said Gautam Gupta, co-founder and chief executive officer, NatureBox. “Distribution in brick and mortar retail will help us bring real-world tested customer favorites to the 98% of consumers still shopping for food in traditional channels. And in the future, the continual flow of data from our online channel and our fast innovation cycle means we can translate what consumers want into new products at a pace that’s unheard of in the food industry today.”
Through this partnership, NatureBox brings its unique, consumer-centric, go-to-market approach to shelf with the launch of eight, consumer-tested snacks — Mini Belgian Waffles, Cinnamon Yogurt Mini Grahams, Asiago & Cheddar Cheese Crisps, Sea Salt Pop Pops, Praline Pumpkin Seeds, Sriracha Roasted Cashews, Lemon Tea Biscuits, Big Island Pineapple. This customized assortment was exclusively designed for Target and will be sold at an SRP of $3.99 to $4.99.
With its better-for-you approach to snacking, NatureBox supports Target’s focus on wellness across the store. “We combine unique flavors, with ingredients you can pronounce, to create crave-worthy snacks that you can feel good about eating,” said Gupta. All NatureBox snacks are made with simple ingredients; no artificial colors, flavors, or sweeteners; no high fructose corn syrup; and contain 200 calories or less per serving.
NatureBox Arrives in Target
NatureBox brings its consumer-centric approach to the shelf with the launch of eight, consumer-tested snacks
June 2, 2016