New Dasani Sparkling Flavors, Packaging
Two new varieties include raspberry lemonade and tropical pineapple
Since its introduction, DASANI Sparkling has delivered crisp, unsweetened, naturally flavored refreshment for any time of the day, fulfilling hydration needs with a bubbly twist. Beginning in May, the lineup of DASANI Sparkling flavors - lime, berry, black cherry and lemon - will be joined by two new varieties: raspberry lemonade and tropical pineapple. The new flavor launch coincides with the introduction of DASANI Sparkling’s “Break for Bubbles” national marketing campaign, which encourages people to take a break from everyday stresses with their favorite sparkling water.
All six flavors will be available for purchase nationwide in 8-packs of 12-ounce sleek cans, featuring a more slender profile and refreshed graphics. DASANI Sparkling is also now available in a resealable 20-ounce bottle in lime and berry flavors, catering to people who want the convenience of a resealable bottle for an on-the-go lifestyle.
“We know people are increasingly looking for ways to stay hydrated and refreshed throughout the day with a little more flavor and fun - whether they’re at home or out and about,” said David Preston, group director, DASANI, Coca-Cola North America. “We’re innovating on DASANI Sparkling, offering more options, more flavors and more packages, which means we continue to offer a range of products that give people what they’re looking for.”