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Charlotte's Web Holdings, Inc. is exploring entry into the CBD wellness beverage market with social elixirs currently under development, with an expected launch date later this year.
Initial brands will include the Vertical Wellness owned brands Taos and Hemp-Moji, as well as celebrity and athlete-driven wellness and lifestyle brands yet to be announced.
CannaCraft has launched its new brand Gem + Jane, a women-focused sparkling botanical beverage that blends simple ingredients with microdoses of cannabinoids.
Keynote speaker Santi Proaño offered a glimpse at CarryOn's evolution — from the five-month jaunt between its conception and market tests in Colorado, to the reassessment of its branding after getting feedback from consumers — during Cannabis Products Exchange 2021.
As the cannabis market in Canada continues to grow, the joint venture of Molson Coors Canada and HEXO Corp. has made innovation a top priority to meet the fast-evolving needs of Canadian cannabis consumers.
The beverage category routinely generates a mountain of innovative new products. 2017 has been no exception. From plant-based beverages to kombucha to flavored beers, the beverage category is overflowing with cutting edge product development. Here is a snapshot of product innovations from the beverage category in 2017.