Consumer demand for organic products is growing at double-digit rates, and Prairie Farms is meeting the demand with the launch of organic milk. The company believes consumers will welcome this option from the farmer-owned cooperative they have known and trusted for over seven decades. Prairie Farms Organic Milk is sourced from farms that are certified organic by the USDA National Organic Program, and are certified by Validus, a leading independent animal welfare auditor.
“We are committed to offering a wide variety of delicious and nutritious dairy products. Our new organic milk complements Prairie Farms’ existing line-up of award winning products that are locally produced, simple, authentic and made with 100% real milk that is free from artificial growth hormones and antibiotics,” said Rebecca Leinenbach, Vice President of Marketing and Communications at Prairie Farms. “Families throughout the Midwest have embraced our brand for over 75 years. When they asked for an organic option, we delivered.”
Prairie Farms is a market leader in the dairy industry. In IRI's latest 12-week report ending April 17th, Prairie Farms is ranked 2nd among brands (excluding private label) in the United States Multi Outlet Data, in the whole, skim and low-fat milk categories.
The product launch was timed to coincide with the release of the Organic Trade Association’s 2016 Organic Industry Survey. According to the OTA, dairy is the second biggest organic food category and accounts for 15% of total organic food sales. Organic dairy sales hit $6.0 billion in 2015, an increase of over 10% from the previous year.