New Honest Turkey Antibiotic-Free Product Line
These products will be differentiated from conventional turkey offerings because they come from turkeys that are never treated with antibiotics
Correspondingly, Cargill is expanding its antibiotic-free turkey products through the creation of its new Honest Turkey™ product line. These products will be differentiated from conventional turkey offerings because they come from turkeys that are never treated with antibiotics.
"Eliminating antibiotic use for disease prevention purposes is the next logical step after ending the use of antibiotics for growth promotion purposes, which we began in 2014," said Jan Hood, head of marketing for the Cargill turkey business. "Based on consumer research and their desire for transparency in food production, we developed the Honest Turkey™ product line, which communicates the turkeys are raised without antibiotics."
"To successfully meet the increasing demand from our customers for antibiotic-free turkey, we start with a larger number of birds than required knowing a percentage may become ill, require antibiotics and be removed from our antibiotic-free turkey program," stated Tim Maupin, head of turkey agriculture operations for Cargill. "We have an obligation to treat turkeys that get sick because we want healthy birds and it's the right thing to do."