Insect Protein: A Story of Reverse Engineering Consumer Perceptions
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SPEAKER:
Pat Crowley Founder and CEO Chapul, Inc.
With a vision for a healthier food system, Chapul set out to introduce edible insects to Western diets as a healthy and sustainable protein. Being the first of it's kind, Chapul not only had to pioneer a new market and new supply chain, but also had to overcome pre-conceived cultural bias associated with insects. The journey began with hand-making energy bars at a local farmers market to appearing on the hit show, Shark Tank, and winning the prestigious NEXTY Award as the most innovative product in the US. Fueled with a passion for a more sustainable future, Pat has broken down cultural barriers and introduced edible insects into Western cuisine. From handmaking energy bars in a small kitchen, to a crowd-funded start-up, then on to winning an investment from Mark Cuban on the hit TV show, Shark Tank, Pat has created an international presence and ignited a revolution that is challenging the boundaries of food.
Pat Crowley is Founder and CEO of Chapul Inc., a company revolutionizing the food industry with their award winning cricket bars. Fueled with a passion for a more sustainable future, Pat has broken down cultural barriers and introduced edible insects into Western cuisine. From handmaking energy bars in a small kitchen, to a crowd-funded start-up, then on to winning an investment from Mark Cuban on the hit TV show, Shark Tank, Pat has created an international presence and ignited a revolution that is challenging the boundaries of food. Pat has been interviewed by CNN, Huffington Post, Wall Street Journal, and has spoken from TEDx, University, and International stages.