Chef’d, an online meal kit marketplace, and Atkins Nutritionals, Inc., a low-carb lifestyle brand, announced the launch of a fresh meal kit alliance that will provide Atkins® low carb recipes with ingredients conveniently delivered to consumers’ doors. The Atkins recipes will be available as a recurring meal plan or as a-la-carte offerings, and brought to life with ingredient sourcing and delivery from Chef’d. The co-branded fresh meal kits will be available for sale and shipment nationwide starting today on Chefd.com and Atkins.com.
This partnership brings authentic Atkins recipes together with fresh ingredients and fulfillment by Chef’d. Each recipe has been carefully evaluated by Atkins’ nutritionists to ensure the meals meet the program’s nutritional guidelines, with variety and taste appeal.
“I have always been inspired by Dr. Atkins, as he was someone who thought differently and set out to prove why he was right,” said Kyle Ransford, chief executive officer, Chef’d. “Atkins has become the low carb lifestyle leader, and through our collaboration, we are making it easier than ever to follow his game-changing approach. Our wide selection of wholesome, fresh low carb meals make healthy eating both achievable and enjoyable.”
Consumers visiting Atkins.com will be able to peruse and order the fresh meal kits through a “buy button” that will direct them straight to the individual product page on Chef’d.com, streamlining the purchasing process. Through its flexible fulfillment and delivery capabilities, Chef’d will provide all of the pre-portioned, ready-to-cook ingredients within 24-48 hours, complete with a recipe card and nutritional information for each meal.