Celsius Redesigns Brand
Redesign includes packaging redesign for aluminum cans
The new logo utilizes a bold black font and incorporates the tag line: Live Fit, which affirms a fitness lifestyle versus a temporary diet item, it adds. The top of the cans highlight a no sugar or preservatives claim, while the scientifically backed benefits of the product are listed in a branded strip near the bottom of the can. Additionally, the bottom of the can features interlocking rings that are associated with various athletic feats and activities.
Sparkling SKUs include bubble graphics, while non-sparkling SKUs feature all-white bodies.