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PepsiCo's sustainable plastics vision is rooted in three pillars: Reducing the amount of plastics used, Boosting recycling rates, and Reinventing plastic packaging.
The new packaging for TEAS’ TEA Organic was created to improve communication on shelf about the products’ organic attributes and delicate flavor variety.
In addition to digital and TV creative, the makers of Mountain Dew have updated product packaging, now in market across the United States, Europe, Korea, Middle East and Pakistan, with other markets to follow throughout the year.