2017 Ingredients for Health Guide: Foods for Eye Health
New product launch activity for eye health positioned supplements represented 5% of total supplements product launches tracked in 2015.
If you can read this—be grateful. However, eye health is not in vogue according to global new food and beverage product launch activity tracked from 2014 to 2015 by Innova Market Insights. New product launch activity for eye health positioned supplements products also is limited, representing only 5% of total supplements product launches tracked in 2015.
Eye health positioned food and beverage product launches in 2015 were dominated by the Baby Food category, representing more than 60% of activity, followed by Juice & Juice Drinks (5%), Milk & Milk Drinks (5%) and Fruit-Based Snacks (2%).