Emerging health-food and lifestyle brand, MCTco, launched three new "boosted" flavors to its line of MCTBars: Berry Beautiful, Lemon Boost and Banana Beautiful. Each of the new bars furthers MCTco's commitment to taste and nutritional functionality, while maintaining the brand's signature standards of being keto-friendly, non-GMO, gluten-free and collagen-based superfood snack bars.

PerformLyte promotes immunity, hydration, proper pH, strength, endurance, and recovery and contains no sugar or stimulants. The product includes a complete comprehensive blend of electrolytes, enriched with a unique formula of phytoceuticals to enhance electrolyte benefits, immunity, energy, and oxygen processing.

Gaia Herbs, a natural herbal products brand, announced the extension of its Black Elderberry line with three new efficacious USDA Certified Organic immune health products: Black Elderberry Extra Strength Gummies, Everyday Elderberry Gummies, and GaiaKids® Everyday Elderberry Gummies.

In a digital era, the increasing dependence on screens and technology particularly among gamers is prolonging exposure to blue light. Madrid-based nutraceutical experts Pharmactive Biotech Products S.L.’s offers its proprietary affronEYE® saffron ingredient, a fast-absorbing antioxidant that can potentially address the negative impacts of blue-light exposure including Gamer Eye Syndrome and provide overall support to eye health.

Inspired by the platinum hit song "Yummy," Liquid I.V. crafted a Guava Hibiscus version of its flagship product, Hydration Multiplier. With each sip of this drink mix, consumers can taste juicy pink guava and just a hint of hibiscus.

Zhou Nutrition Water Enhancers are available in six natural flavors, and support a variety of wellness needs, from hair and skin health, to memory, and management of occasional stress.

Teeccino herbal coffees and teas contain high quality, non-GMO, organic ingredients and prebiotics, without any artificial flavors, preservatives, chemicals or stimulants. The product aims to meet the needs of those who want rich, bold flavor without the effects of caffeine and acidity.        

Looking ahead to the years after the COVID-19 outbreak, consumers are expected to show higher levels of interest in their immune health. This could open doors for more products with a specific focus on immune health rather than those with multiple health messages of which immunity is simply one of many.

Women’s fitness, lifestyle and wellness community brand, Tone It Up, is expanding its retail offerings at Kroger stores nationwide with the rollout of Protein Bars and new optimized Protein Powders.

R.W. Knudsen Family Organic Juice Beverage Shots contain high-quality, certified organic ingredients and come in 2.5oz bottles with no refrigeration required. Each bottle contains 25 calories and 3-4g total sugars per serving.