Industry group promotes sustainable vanilla sourcing
The Sustainable Vanilla Initiative (SVI) aims to improve vanilla bean farmers’ livelihoods and assure the long-term stable supply of high quality natural vanilla. This voluntary food, flavors and fragrances industries program engages with vanilla exporters, producers, sector organizations and public authorities worldwide to progress issues of governance, traceability, labor rights and technical assistance to grower groups.
The international vanilla bean market has faced challenges of falling quality, price volatility and insufficient product traceability. SVI hopes to bring innovative solutions to these market challenges through a comprehensive holistic strategy addressing social, environmental and economic issues inherent to vanilla’s complex supply chain in producing countries.