The new Mountain Dew visual identity features a refreshed neon green color palette and kinetic graphic elements
In addition to digital and TV creative, the makers of Mountain Dew have updated product packaging, now in market across the United States, Europe, Korea, Middle East and Pakistan, with other markets to follow throughout the year. The new Mountain Dew visual identity — which spans across packaging, retail displays and brand creative — features a refreshed neon green color palette and kinetic graphic elements that elevate Dew's look to be as dynamic and refreshing as the taste of Dew itself.
"As the DEW Nation continues to evolve, so do we," said Lyons. "We are updating our packaging to not only reflect the energy and refreshing attitude of our brand, but of Mountain Dew drinkers everywhere."