BASF launches 10% beta-carotene colorant to replace artificial dye in beverages, food and nutrition products
BASF introduces Lucarotin® 10 CWD (Cold Water Dispersible) / O (Orange) Plus, a brilliant orange colorant. This new color option helps formulators looking to replace Azo dyes yellow 5 and 6 in beverages, soups, confections, and nutrition products.
The 10% beta-carotene powder is a nature-identical color option that is typically labeled as beta-carotene (color) in the USA. It disperses quickly and easily without adversely impacting the product’s sensory characteristics. The active ingredient is an exempt color additive (21 CFR part 73) that is derived from natural or nature identical sources, and is therefore exempt from the FDA certification process. BASF’s Lucarotin portfolio of yellow and orange-red colors conform to the Code of Federal Regulations (CFR) and meets the regulatory requirements for use as a color in most countries.