New research from Technavio underscores the potential for bakers and cereals processors to vastly boost their gluten-free sales in a market that’s hungry for innovation and value. The report’s findings are the latest to predict strong growth in the global gluten-free market, with an expected CAGR of 12% by 2021.
One of the primary drivers behind the popularity of gluten-free eating is the expanding awareness of its health benefits, particularly for digestive wellness. There’s a rise of “worried well” consumers – healthy people who make self-diagnoses – as well as increasing numbers of celiac sufferers. Observers say these groups are fueling the gluten-free market. The Technavio study also reinforces the fact that these consumers want clear health benefits but no compromise in product choice or quality.