The brand blends coffee and tea with essential vitamins to bring better-for-you brews
VitaCup K-Cup®-style coffee and tea pods infused with essential vitamins launched with three flavorful blends: French Roast, French Vanilla and Green Tea. The brand maximizes the benefits of coffee and tea by incorporating vitamins that are critical to peak body function, and help to combat fatigue, boost immunity, and speed up the metabolism.
VitaCup's founder and CEO is Brandon Fishman, a San Diego-based entrepreneur who has also founded five internet companies, including digital marketing agency IMI, where he currently serves as CEO. Fishman was inspired to create VitaCup in 2015 after he consulted a naturopathic doctor, who specialized in hormones, lifestyle medicine, and clinical nutrition, to find out why he felt chronically unwell. He frequently came down with colds, normal workouts drained him, and he endured inexplicable hangovers after just 1-2 drinks. Blood panels showed Fishman was severely deficient in vitamins B1 (thiamine) and B12. Without sufficient B1, he couldn't properly metabolize alcohol, and he was suffering from adrenal fatigue due to a lack of B12 – hence the exhaustion and hangovers.