Will other meal kit delivery startups follow US market leader Blue Apron and eventually go public?
For a company that specializes in getting people to cook in the privacy of their own homes, meal delivery service Blue Apron has made a name for itself in a very public way. Now the food industry wunderkind is about to quite literally go public, having recently filed an IPO. The filing is among the first in this trendy food segment. Yet, it’s also a step that could signal the next stage of maturation for the increasingly competitive and crowded meal kit delivery market, according to research firm Packaged Facts, which published the report Meal Kit Delivery Services in the US
“Meal kit delivery services have exploded over the past few years, bridging the space between home-cooked meals and takeout. And arguably no company operating in the segment has been as synonymously linked to ‘meal kits’ as Blue Apron,” says David Sprinkle, research director for Packaged Facts. “As a leader and innovator in this still very new food sector, Blue Apron’s IPO filing hints at the viability of meal kick deliveries as they mature from startups to fully realized and potentially profitable business investments.”