Synergy Flavors using IFT to address consumer’s “dual personality.”
Synergy Flavors’ IFT Booth #2626 will address the best of both worlds—and address consumers’ ongoing interests in both indulgence and clean eating.
Booth samples and the theme are based on social media research, which indicates that consumers are indeed torn between #cheatday and #cleaneating, as evidenced in their eating habits. Attendees at the Institute of Food Technologists’ Annual Meeting and Expo can visit the Synergy Flavors’ booth #2626 in Las Vegas, June 25-28, to find out more about the flavors that will spark interest and entice taste buds on both sides of the dietary spectrum.