Brand refresh focusing on quality, convenience, and reliability taking place this year
On-Cor Frozen Foods has been bringing families together for dinner with their hearty entrées for more than 70 years. The company is now rolling out a brand refresh that includes product enhancements, packaging redesign and an innovative advertising campaign. The refresh, which began in April, continues to support the company’s mission to offer quality, multi-serve entrées that everyone loves.
“Life’s demanding enough, and we know dinner shouldn’t be,” said Dave Wetherton, vice president of retail sales. “That’s why we are excited to revitalize the iconic On-Cor brand and redesign the packaging. We’re enhancing our products to appeal to the shifting needs of today’s consumer—offering more nutrition at a great value.”