Johnsonville Sausage, Egg & Cheese Biscuit hits snack and breakfast trends, please consumers and c-store operators alike
Sometimes you don’t need a crystal ball to know the trends. It’s no secret consumers embrace snacking as a 24x7 way of life. Interestingly too, they want flavors of certain meals—such as breakfast—any time and all the time.
That said, it does take a certain degree of formulation magic to turn those trend lines into new tastes. And that’s exactly what Johnsonville LLC, Sheboygan, Wis., has pursued. In 2015, the sausage maker launched a Sausage and Gravy Stuffed Biscuit as part of a new Handheld Sandwiches line. Last year, it came back with a premium Sausage, Egg and Cheese Biscuit to show at the National Association of Convenience Stores’ annual exhibition.