Former Whole Foods Co-CEO plans to focus on ready-to-drink beverages
HeatGenie, an innovator in self-heating beverage packaging, announced that Walter Robb, former co-CEO of Whole Foods Market, has invested in HeatGenie and joined its Board of Directors, signaling the company's readiness to finalize product development and enter the market in the ready-to-drink (RTD) beverage category. The company also welcomed consumer packaged goods industry veterans and trailblazers to its Board of Advisors, rounding out a leadership team with deep category experience and track record of success.
"We are very excited to have Walter Robb invest in HeatGenie and join our Board of Directors," said Mark Turner, HeatGenie President and CEO. "Walter brings great experience in both CPG and retail and we are honored to have him join our team as we shift from concept to commercialization in the marketplace."