Symrise combines nature and science in “Joy of Authentic Food” program
The Symrise Global Culinary Team has launched the “Joy of Authentic Food” initiative, which helps food manufacturers create the unique food experiences their customers demand by capturing the best of science and nature.
Noah Michaels, senior chef and culinary team Leader, says the global Joy of Authentic Food program is part of a natural evolution taking place in the culinary arena. He notes that consumers—especially the influential Millennial demographic—want to have “real” food experiences. They are watching cooking shows that highlight ethnic and local food, going on citywide tasting treks, shopping at local farmers’ markets and attending interactive chef-hosted events. These consumers go out of their way to know where their food is coming from, engaging with the farmers, bakers, butchers and artisans.