In a plant-based era, the versatile potato makes its way to the center of the plate
Today’s consumers are in search of plant-based meals that also are convenient, easy to prepare and don’t break the bank. These converging trends challenge manufacturers to develop ready-made and frozen items that are healthy and satiating—while they also appeal to consumers’ taste buds.
With Meatless Mondays catching fire and a general trend toward consuming less animal protein, manufacturers are relying on versatile, satisfying and familiar foods to take the place of meat as the hero ingredient. Enter potatoes, which deliver on customer satisfaction and lend themselves to a myriad of preparations.