Purely Elizabeth, makers of gluten-free and organic granolas and oatmeal, launched two lines - Grain-Free Superfood Bars and Single-Serve Vibrant Oats.

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The Grain-Free Superfood Bars are powered by trending Reishi Extract, a known superfood for healthy immune function, detoxification, and overall health. These bars are grain-free, gluten-free granola bars, and incorporate reishi. Flavors will include Coconut Cashew, Banana Nut Butter, Peanut Butter Cinnamon, and Chocolate Sea Salt.

The suggested retail price is $2.29.

The  Vibrant Oats are packed with nutrient-rich, superfood ingredients in bold colors. Created in three trendsetting flavors – Raspberry Pitaya (with pitaya powder to turn it pink), Blueberry Lemon (with Blue Spirulina to turn it blue), and Coconut Turmeric (with turmeric to turn it yellow). To top it all off, Purely Elizabeth is adding a topper of its award-winning Original Ancient Grain Granola.

The suggested retail price is $2.99.