Just Crack an Egg. It may be an unconventional name for a new product, but it’s one that resonated with Prepared Foods readers last month. Coming away with 40% of the vote, Just Crack an Egg from Kraft Heinz earned the title of Favorite New Product from March 2018. 

PepsiCo bubbly and Cheez-It Duoz finished in the second and third positions, with 16% and 15% of reader votes respectively.