Authentic Experience from Ingredients to Packaging
Speaking at New Products Conference: Linda Gilbert, EcoFocus
Authentic brands establish trust with consumers by holding true to core values and doing what they say they are going to do. Today’s consumers want an authentic experience with foods or beverages offering fresh, high-quality, natural ingredients; “clean” processing; “clean” packaging; and product assurance (certifications).
How are consumers integrating lifestyle values with food and beverage decisions? How can brand owners innovate and establish true “authenticity” in 2019? Linda Gilbert shares the latest insights from the EcoFocus My World, My Life™ consumer point of view.