Comax Flavors shares consumer insights around alcohol behaviors, preferences
Comax Flavors has released new primary research on consumers’ behavior, usage and attitudes towards various alcohols. Specifically, this study surveyed consumers about their use of Vodka, Rum, Whiskey/Whisky, Gin, Tequila, Liqueur/Cordial/Schnapps, Cream Liqueur and Crème Liqueur.
This is the 10th study of the company’s primary market research program. The Alcohol study was fielded in February 2018 with 1,200 U.S. respondents aged 21-70+; half were female and the other half were male.