Halen Brands, Inc., CPG incubator and venture capital company, is known for disrupting the better-for-you salty snack category with emerging brands that challenge the status quo. FROM THE GROUND UP™ offers nutrient-dense, plant-based versions of popular conventional snacks.
FROM THE GROUND UP™ is a line of cauliflower-based crackers and pretzels that also feature cassava flour and vegetable blend powders made from real veggies. The snacks are Non-GMO Project Verified, Gluten Free Certified and made with vegan ingredients. A 1oz. serving provides a good source of Vitamins A, C, D, E, B1 & B6, so the products are a fun and tasty way to get those veggies in (and a secret-weapon for parents trying to sneak in some nutrition at snack time). FROM THE GROUND UP™ made its exclusive retail launch this month at Kings, Fairway, Hy-Vee and Rouses. The snacks are also available now on Amazon, Walmart.com, Jet.com, Boxed.com and Fresh Direct. Also, FROM THE GROUND UP™ will be making its debut at Sprouts, Shop Rite, Fresh Thyme, Safeway, Albertson's and many others this fall, just in time for back-to-school.