Potato chip maker is introducing eight new regionally-inspired flavors that represent distinctive tastes from across the country
This summer, Lay's – a marquee brand from PepsiCo's Frito-Lay division – is releasing the most chip flavors that the brand has ever introduced at one time, giving fans a summer surprise that they won't forget. As part of the brand's new "Tastes of America" program, Lay's is introducing eight new regionally-inspired flavors that represent distinctive tastes from across the country. In just a few bites, flavor fans can travel coast-to-coast as they enjoy local flavors from across the nation.
"Lay's knows how significant local cuisine is to Americans," said Sarah Guzman, senior director of marketing, Lay's. "From Fried Pickles with Ranch in the Midwest, to Deep Dish Pizza in the Heartland or Cajun Spice in the Central Gulf, we wanted to honor the beloved flavors that remind our fans of home by making 'Tastes of America' our biggest flavor launch yet. We couldn't think of a better time of year to bring these flavors to our fans because between barbeques, food festivals and outdoor fun, summertime truly is the most flavorful time of year."