Synergy Flavors’ new TRU Stories portal is a new ingredient education resource for food formulators
Synergy Flavors Inc., a leading global supplier of flavors, extracts and essences to the food and beverage industries, introduces the TRU (Transparent, Responsible, Unblemished) Stories portal (www.trustories.synergytaste.com). It’s a destination for food and beverage manufacturers to learn more about developing clean label products with ingredients that deliver a true-to-nature experience.
Consumers are becoming increasingly savvy in their pursuit of healthier food and beverage options that offer both a clean label and a delicious sensory experience. In fact, 75% of US consumers claim to read food product ingredient labels, according to Innova Market Insights. In addition, Nielsen analysis finds that 93% of US households have purchased a clean label product at grocery stores.