Charlie Baggs Culinary Innovations: Healthy Craveability
Healthy craveability is the new “Holy Grail” for innovation
We have repeatedly witnessed the impact craveability can have on the success of food and beverage solutions. At Charlie Baggs Culinary Innovations, our primary approach to achieving the innovation goal of “craveable” products involves experimenting with the BASICS. That means elements of balance, acidity, sweetness, intended flavor, color and saltiness.
While past discussions about craveability generally revolved around the fundamental influences of great taste, umami has rapidly established itself as an impactful way to create delicious, savory innovations.