GNT predicts shades of sunshine will drive color innovation in 2019
The sunshine spectrum—including bright yellow through to deep orange—will stimulate colorful food and beverage development in 2019 as consumers seek out products that inspire upbeat, positive emotions and unite people with a feeling of joy, according to The GNT Group, a global natural ingredients leader based in Mierlo, The Netherlands.
Shoppers, particularly younger ones hailing from Generation Z, will gravitate towards food and drink colored with natural yellow and orange shades in order to tune into the optimistic sentiments they convey, adds GNT.