Flavorchem Changes Brand Identity to Emphasize Innovation, Clean-Processing
Flavorchem’s new logo shows a strong green color palette representing its forward-thinking, global emphasis on natural ingredients and sustainability
Flavorchem Corporation, an established leader in the manufacturing of flavor and color solutions, unveils its new logo and refreshed brand identity. The refresh symbolizes the company’s commitment to innovation, clean-processing and evolution to better serve the changing needs of its local and global clients. Certain key elements of the original logo were captured into the new brand identity as a tribute to the company’s history and legacy. Flavorchem’s new logo shows a strong green color palette representing its forward-thinking, global emphasis on natural ingredients and sustainability.
“This brand evolution embraces the trust and familiarity of our existing relationships while adapting to the ever-changing marketplace,” said Ken Malinowski, President of Flavorchem, “Commitment to our customers and partners remains our highest priority. As we start the new year, we will continue to be a trusted resource in flavor and color solutions and show how our focus on global innovation and thought-leadership can benefit all existing and future clients.”