Global Resource Energy, and wholly owned subsidiary TVM, are rebranding under a new face, new website and new marketing agency as they seek to penetrate the adult beverage market.
This rebranding reflects both the growth of the company, as well as its vision for the future. The TVM Wines website will now redirect to hemphazed.com as the official product launch under its new brand gets underway.
TVM Wine Products previously developed the formula for HempHaze. In 2017, TVM received approval for the formulation from the Alcohol and Tobacco Tax and Trade Bureau for its hemp-infused ready-to-drink cocktail. This approval allows the product to be sold across the United States.
The passage of the 2018 Farm Bill in the U.S. is propelling growth in the spirits industry.
As this sector experiences extensive growth, so does the need for corporate branding. TVM has retained Sagon-Phior to fulfill HempHaze future marketing demands.
“Working with TVM and the Hemp Haze rebranding project was a remarkable opportunity,” said Glenn Sagon, Sagon-Phior partner and CEO. “TVM is setting new trends with a truly unique product that will make a significant impact on the ready-to-drink cocktail market and customer experience. Sagon-Phior has extensive experience in the spirits industry, and this is the first time we have seen a company successfully integrate hemp oil into an adult beverage. They have done it with elegance, originality, creativity and most importantly, they have developed a quality product that consumers will love.”