Marijuana Company of America’s wholly owned subsidiary, hempSMART Inc., has entered into a CBD beverage product supply agreement with MCTC Holdings, Inc.
HempSMART will market MCTC's powdered drink mixes and other CBD edibles online and via hempSMART's network marketing partners. The products, which are branded under the trademark Hemp You Can Feel, will be based on the MCTC's patent-pending cannabinoid infusion technologies that offer high bioavailability of cannabinoids.
"Over the past few quarters we have gained traction with our products here in the U.S. and in our new European markets,” said Trevor Muehlfelder, COO of hempSMART. “These new products, which are based on unique and highly bioactive infusion technologies, fit well within our product line. We are looking forward to rolling out these products across our marketing channels."
Under the terms of the agreement between the companies, MCTC will private label its products for hempSMART, which will be responsible for marketing the products via direct online channels and through the hundreds of hempSMART network marketing partners. Products will include four varieties of powdered drink mixes under the MCTC's Hemp You Can Feel trademark.
"There are now hundreds of CBD brands in the marketplace, so differentiation is critical," said MCTC CEO Arman Tabatabaei. "Our differentiation is strong by way of our unique super bioavailability infusion of broad spectrum hemp extracts and cannabinoids. We are very excited to be working with Marijuana Company of America and hempSMART as our first customers for our unique hemp extract powdered beverage and edibles products."
MCTC filed three patents on a cannabinoid delivery system and has collaborated with Cannabis Nanosciences, Inc. on technologies for the company's first patent filing for an edible dissolvable film for the delivery of cannabinoids and on a second patent filing for cannabinoid nanoparticles combining TPGS, a water soluble form of vitamin E.
The polymer-based nanoparticles being developed by MCTC should not be confused with the simple oil-in-water nanoemulsions being marketed as interim solutions to the food and beverage industry, as these two technologies are significantly different. The polymer-based particles the company is developing will allow for significant loading of active ingredients and flexibility in creating custom cannabinoid combinations with unique performance characteristics. MCTC believes polymeric nanotechnology particles will be an important technology area for the cannabinoid formulation marketplace.